Brand Identification by Colour

I found this quite interesting... it is about brand identity and how we recognised them by the colour they are representated by.

For example:
Cadburys is purple
Easyjet is orange
AA is yellow & black.

It just goes to show how colour is just as important to logo design.

I still find it amusing that T-mobile tried to copyright using magenta for their brand colour!!

Read the whole article (a very interesting read) at: http://www.designweek.co.uk/Articles/141507/AA+has+most+recognisable+colours%2c+survey+shows.html">http://www.designweek.co.uk/Articles/141507/AA+has+most+recognisable+colours%2c+survey+shows.html